Meet the Team

A Personalized Approach to Digital Marketing

Reach, hook and close the right audience using cutting-edge digital marketing techniques that harness the limitless potential of the web.

At Pinetree, we build relationships with our clients and with their audiences, by tailoring innovative content-based campaigns that improve Google search rankings, lead generation, conversion and user experience. All this, using the latest tools and with an uncompromising commitment to comply with Google and Facebook’s ever-changing algorithms.

Where we stand out

All smart marketing starts with content – and it’s no wonder it is at the heart of what we do.

We offer custom SEO (Search Engine Optimization) services aimed at improving your website’s organic rankings in Google search results. This long-term approach is favored by business owners because it yields steady, long-lasting and high-quality traffic. Our secret is a mix of stellar, relevant and optimized content, along with an unrivaled in-depth understanding of search engine algorithms – first and foremost, Google.

In the near term, we also offer PPC (pay per click) marketing services on platforms that include Google and Facebook. These campaigns can potentially generate ROI overnight, relying on comprehensive audience, competitor and keyword research, media buying and ongoing optimization to ensure budget, targeting, creative and messaging remain on point. These campaigns are also effective at achieving a number of different objectives, from traffic generation to app downloads, branding and – of course – conversion.

Whichever method or combination you choose, we provide the framework. We conduct all research, produce content, set up the campaigns, monitor consistently and optimize at every turn. This includes creating ad-hoc landing pages and managing all aspects of the campaigns on platforms such as Outbrain, LinkedIn, Taboola, Zapier and more.

What to expect

Constant communication – as little or as much as you’d like A professional team dedicated to your needs and objectives accelerated growth

Well-known expert in the international Digital Marketing community, often consulted by global brands looking to boost their online visibility or overcome technical limitations on their website preventing them from maximizing their revenue potential. Ben established Pinetree to help companies of all sizes gain online traction and take a leap forward in fulfilling their business objectives.

Ice breaker: Ben is an avid world traveler who has visited 30+ countries.  

Ben Oren

Co-Founder & CEO

An industrial engineer by training, Anidor began his career as an online content manager. Realizing the potential which content held for increasing visibility and revenue for companies. In addition to managing day-to-day operations at Pinetree Marketing, Anidor is also a sought-after blogger and lecturer.

Ice breaker: Anidor is an avid sports-enthusiast with a soft-spot for extreme sports, and an active sky-diving license.

Anidor Hakak

Co-Founder & GM Israel

started his career as a mechanical engineer through his love for solving technical problems. Currently, Roy is focused on how data science can positively impact the web industry,

Ice breaker: Roy has  devoted himself to his lifelong goal of learning more about a host of scientific, economic and humanities-based subjects.

Roy Yosef

Business Development

Assaf is a leading expert when it comes to technical SEO, with a particular focus on WordPress troubleshooting. Overseeing projects for all clients of  Pinetree Marketing. He has vast content experience thanks to his past as an online magazine editor.

Ice breaker: Assaf is a certified chef, and manages a popular recipe blog.

Assaf Cohen

Head of SEO

Dave has been a graphic designer & illustrator for over 15 years with experience in every facet of the design world including web design, illustration, marketing materials, branding & visual identity.

Ice Breaker: Dave is also a seasoned musician and currently working on a comedy musical act comprised entirely of puppets.

David Officer

Art Director

Matt is a certified sales funnel and conversion rate optimization expert, with extensive experience working with agencies, businesses and e-Commerce brands making sense of data and creating opportunities for growth.

Ice breaker: Matija is an avid yogi, dedicating time daily for yoga practice and meditation.  

Matt Zlatarek

UX Manager

With 12 years of sales experience under his belt, Avi leads our clients’ through their online marketing journey from onboarding to execution and ultimately, success. He’s the person to call for questions, concerns or recommendations.

Ice breaker: Avi moonlights as a personal trainer.

Avi Polak

Customer Success Manager

Megan is a copywriter from Detroit, Michigan. Her focus is on writing high-quality copy for websites and other online marketing channels. She enjoys working collaboratively with content and marketing strategists, designers, and corporations to fulfill their business’ goals and objectives. Megan’s portfolio includes blog posts and marketing copy for clients like, GoOverseas, and Duolingo.

Ice breaker: Megan is an avid traveler and perennially-disappointed Detroit Lions fan.

Megan Sulewski

Content Lead

Eilon helps clients craft stories that engage, attract and retain audiences, as well as improve revenue. A Computer Science Practical Engineer, Eilon didn’t initially expect to dedicate his day-to-day to content, but the hearts wants what it wants.

Ice breaker: Eilon is passionate about sports, particularly soccer and tennis – and manages one of the largest Soccer fan sites.

Eilon Sabag

Content Manager

When he’s not out in nature (his first love), Yehuda’s role includes managing hands-on organic optimization projects for our clients, from outreach to technical and UX improvements.

Ice breaker: Yehuda is a trek enthusiast and the founder of an information portal for backpackers.

Yehuda Goldfield

SEO Project Manager

Having previously worked as a strategic business consultant, Noy is constantly ahead of trends and best practices in digital marketing, particularly SEM/PPC campaigns. She is in charge of ad campaigns, strategic planning and business development.

Ice breaker: Noy founded a successful shoe store chain.

Noy Bar

PPC Campaign Manager & Creative

Shay is a website speed optimization expert and a SQL DBA.
1st place winner in a WordPress optimization contest 2019.
Manager of a large non-English Facebook group related to speeding up sites.
Ice Breaker: Shay used to ballroom & salsa dancing. met his wife in the dance studio.

Shay Toder

Site-speed optimization expert