Meet the Team

A Personalized Approach to Digital Marketing

Reach, hook and close the right audience using cutting-edge digital marketing techniques that harness the limitless potential of the web.

At Pinetree, we build relationships with our clients and with their audiences, by tailoring innovative content-based campaigns that improve Google search rankings, lead generation, conversion and user experience. All this, using the latest tools and with an uncompromising commitment to comply with Google and Facebook’s ever-changing algorithms.

Where we stand out

All smart marketing starts with content – and it’s no wonder it is at the heart of what we do.

We offer custom SEO (Search Engine Optimization) services aimed at improving your website’s organic rankings in Google search results. This long-term approach is favored by business owners because it yields steady, long-lasting and high-quality traffic. Our secret is a mix of stellar, relevant and optimized content, along with an unrivaled in-depth understanding of search engine algorithms – first and foremost, Google.

In the near term, we also offer PPC (pay per click) marketing services on platforms that include Google and Facebook. These campaigns can potentially generate ROI overnight, relying on comprehensive audience, competitor and keyword research, media buying and ongoing optimization to ensure budget, targeting, creative and messaging remain on point. These campaigns are also effective at achieving a number of different objectives, from traffic generation to app downloads, branding and – of course – conversion.

Whichever method or combination you choose, we provide the framework. We conduct all research, produce content, set up the campaigns, monitor consistently and optimize at every turn. This includes creating ad-hoc landing pages and managing all aspects of the campaigns on platforms such as Outbrain, LinkedIn, Taboola, Zapier and more.

What to expect

Constant communication – as little or as much as you’d like A professional team dedicated to your needs and objectives accelerated growth

Well-known expert in the international Digital Marketing community, often consulted by global brands looking to boost their online visibility or overcome technical limitations on their website preventing them from maximizing their revenue potential. Ben established Pinetree to help companies of all sizes gain online traction and take a leap forward in fulfilling their business objectives.

Ice breaker: Ben is an avid world traveler who has visited 30+ countries.  

Ben Oren

Co-Founder & CEO

An industrial engineer by training, Anidor began his career as an online content manager. Realizing the potential which content held for increasing visibility and revenue for companies. In addition to managing day-to-day operations at Pinetree Marketing, Anidor is also a sought-after blogger and lecturer.

Ice breaker: Anidor is an avid sports-enthusiast with a soft-spot for extreme sports, and an active sky-diving license.

Anidor Hakak

Co-Founder & GM Israel

started his career as a mechanical engineer through his love for solving technical problems. Currently, Roy is focused on how data science can positively impact the web industry,

Ice breaker: Roy has  devoted himself to his lifelong goal of learning more about a host of scientific, economic and humanities-based subjects.

Roy Yosef

Business Development

Diana Simani

SEO Manager

Ori Fadida

SEO Specialist

Dave has been a graphic designer & illustrator for over 15 years with experience in every facet of the design world including web design, illustration, marketing materials, branding & visual identity.

Ice Breaker: Dave is also a seasoned musician and currently working on a comedy musical act comprised entirely of puppets.

David Officer

Art Director

Matt is a certified sales funnel and conversion rate optimization expert, with extensive experience working with agencies, businesses and e-Commerce brands making sense of data and creating opportunities for growth.

Ice breaker: Matija is an avid yogi, dedicating time daily for yoga practice and meditation.  

Matt Zlatarek

UX Manager

Zvi Goldwag

Content Lead

Having previously worked as a strategic business consultant, Noy is constantly ahead of trends and best practices in digital marketing, particularly SEM/PPC campaigns. She is in charge of ad campaigns, strategic planning and business development.

Ice breaker: Noy founded a successful shoe store chain.

Noy Bar

PPC Campaign Manager & Creative

Shay is a website speed optimization expert and a SQL DBA.
1st place winner in a WordPress optimization contest 2019.
Manager of a large non-English Facebook group related to speeding up sites.
Ice Breaker: Shay used to ballroom & salsa dancing. met his wife in the dance studio.

Shay Toder

Site-speed optimization expert